Omnia Health: a case study

PROBLEM:

Omnia Health, a functional medicine practice, had grown significantly since its founding. The original website didn’t have enough information for new patients to understand the scope of what they offered. Plus, the look-and-feel no longer fit their practice and, with very few SEO keywords, they weren’t getting found.

They knew a robust website could help grow their practice and drive efficiencies.

The doctor and staff wanted their new website to present:

•  A more thorough explanation of functional medicine
•  Clear statements regarding the particular types of chronic issues the practice can resolve for patients, so prospective patients could “self-qualify”
•  Their expanded services, with plenty of details to answer most people’s questions and reduce the number of calls
•  A thorough FAQs section to cut down on the number of calls
•  An updated “Meet the Team” section with more impactful bios
•  A case study section to show a track record of success resolving patient issues
•  A blog with regular articles to share advice, showcase their expertise, and improve SEO

Now, with a clear understanding of the “landscape,” it was time to get started.

SOLUTION:

To address all these needs, we collaborated with a great copywriter who, through a thorough and in-depth process, captured the essence of their practice and re-organized the content to better benefit users—and giving us a framework to build our design upon. She also provided us with keyword research to improve SEO and help the practice appear in more organic searches.

While the copy was being written, we set to work, developing a clean, bright, attractive, and engaging UI design to convey health and wellbeing.

  1. We redesigned the global navigation to reflect the revised information architecture. This allows visitors to quickly find answers to their questions, ultimately improving user experience.
  2. Team bios and photos were updated with a fresh, inviting layout. While the site’s color palette is cool and calm, large photos of each member were used to add warmth, authenticity and invite trust.
  3. The purpose of the FAQs page is to alleviate some of the repeating phone calls received about their services, allowing staff to work more efficiently. This required a comprehensive look at the types of questions patients or potential patients frequently asked and compiling detailed answers for each while visually organizing this information so it’s easy to use. Here, we used accordions to manage all of the content for this page.
  4. Their old site lacked a clear Call to Action. What was it they wanted visitors to do upon arriving at their site? Ultimately, they want users to schedule a complimentary consultation. So we created a large, easy-to-read global CTA that stated exactly this—no fluff.

RESULT:

Omnia’s doctor and staff were thrilled with their beautiful and hardworking website! As this successful practice continues to grows, it will be easy to expand the website to adapt to their evolving needs. Check them out at https://omniahealthco.com.

 

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