LIDA 360

LIDA 360

Lida didn’t need a whole new logo design—just something fresh. Her previous logo utilized an arrow that implied forward motion and growth. We took this arrow concept and gave it a modern update, paired it with a san-serif in contrasting weights, then incorporated it into the logo so it no longer existed as a separate element. We tweaked her color palette, brightening it for a fresher look, while keeping here signature “pink” for a fun pop.

We developed a geometric background to compliment the arrow concept to be used in all social media applications. A second logo was also created to target her military audience, subtly introducing the iconic red and blue while keeping the green for brand consistency.

Her print package included the revised logo assets along with business cards and fun notecards featuring her signature pink arrow.