Ground Engineering

Ground Engineering

They came to us and asked that we give their logo a new design. After being in business well over 20 years, they wanted something new. They wanted something a bit more modern and wanted to change their burgundy color. They are in the construction business so the logo needed to be solid and strong. As it turned out we did modernize the logo and changed the color but it is similar to their original logo, which worked out great as their customers weren’t shocked when were introduced to the new logo. We created a hash mark design (the field symbol for ground) that we embossed on the envelopes and the letterhead, adding a great textural element.