Let’s make blogging great again!

Are you heading back to the office? Switching the “closed” sign to “open”?

Now – more than ever before – it’s important to communicate with your customers and blogging is a great way to keep in touch…

But do you feel like blogging is a chore?

Here are 6 blogging ideas to easily (and regularly) communicate with your customers:

1. Address today’s issues in a straightforward manner – Clearly explain how you are doing business and what you expect of your customers. For example, explain why a limited number of people will be allowed in your store or office at a time. You can add a PDF stating new guidelines to your blog post.
2. Include photos and videos – Show that your employees are back to work. Images help forge an emotional connection with your customers. Remember, a picture’s worth a thousand words!
3. Recycle older and “evergreen” articles – Republish instructional articles and case studies that are still relevant. In addition to providing helpful content, you are staying top-of-mind with your customers.
4. Aim for a word count of 300 words – This is a “Goldilocks” goal. It’s easy for your customers to read, and it’s an easy length to write.
5. Start a list of topic ideas – When inspiration hits, toss a scribbled note into a file. This makes it a LOT easier to blog regularly.
6. Improve SEO with a plugin – This useful tool gives you step-by-step guidance to improve SEO.

Need help? Give Lauren Graphics a call!