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Websites should be hardworking marketing tools.
Today’s business websites need to look professional, have good navigation, and clearly present features & benefits. Plus, they need certain plug-ins to gather qualified leads to enhance your sales efforts.
Is your website working hard for you?
Take advantage of our FREE 30-minute website review!
Call Lauren to schedule your FREE website review. In a 30-minute discussion – either on the phone or in person – she’ll address these 4 topics with you:
- Contemporary design – Did you know today’s websites sport a consistent format? Many of your website visitors (prospective customers) can spot an outdated website in a heartbeat. An out-of-date website does not communicate “up-to-date products and services.” Backed by years of experience designing websites, Lauren will share ideas to take your website’s design up a notch or two.
- Good navigation – In the early days of the Internet, websites were considered an “online brochure.” This descriptor couldn’t be farther from the truth! Most people will read a brochure in a predictable manner, front to back. But no one EVER reads a website “front to back.” Instead, they skip around from page to page. This means good navigation is imperative, and Lauren will give you input on this important feature.
- On-target messaging – When Lauren reviews your website with you, she’ll ask a few questions to clarify the features & benefits of your product (or service) and the target market. She can quickly offer seasoned advice about whether your website’s messaging is on target. This includes both written text and the visual messages conveyed by stock photos and illustrations.
- Effectiveness as a lead-generating marketing tool – Does your website have an opt-in box to gather leads? Do you have a robust contact form, which collects a substantial amount of information from your website visitors and empowers you to qualify the lead? Lauren will discuss these important features with you.
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